Message Portfolio Optimization
MESSAGE PORTFOLIO OPTIMIZATION

Select the optimal portfolio of messages that will maximize prescribing.

Selecting the best portfolio of messages is essential to effectively position your brand and drive prescribing. Yet traditional research only reports on how physicians ranked individual messages based on what they say will impact intended prescribing. To select the best portfolio of messages, you need to bridge the gap between what physicians say in the research lab and what they'll actually do in the field. That is why we offer MessageAdvantageSM. So you can Know How.

Accurately translates physician attitudes on messaging into most likely in-market prescribing

Our messaging optimization models translate stated physician attitudes towards messages into a reliable prediction of prescribing impact. These models are built from our AdvantageBuilderSM normative database, which has systematically captured physician attitudes on messaging in the market research "lab" and the subsequent performance of messaging in the "field" (through capturing in-field message usage and resulting effectiveness on over 600,000 rep/physician interactions).

Select the best portfolio of messages using portfolio theory and in-market simulation

Rather than test messages individually, we simulate them as they would be delivered by a rep or in communications. The result is a portfolio of messages that work best together to effectively position your brand in physicians' minds and drive prescribing.


Benefits


Portfolio that drives actual prescribing, for pipeline and inline brands
  • Selects messaging based on predicted prescribing impact (not a respondent's intention to prescribe)
  • Optimal portfolio of messages that work together to tell a clear and complete brand story
Flexibility and experience
  • Highly flexible results
  • Prioritize subgroups of 2-3 messages for abbreviated details
  • Identify optimal portfolio of messages by physician segment
  • Immediately identify next best portfolio if a message has to be removed (e.g., by MedLegal or other)
  • Best of quant and qual: predictive quantitative rigor with rich physician verbatims
  • Compare your brand's campaign to well-established industry performance norms
Results can accelerate your timelines
  • Projects begun and completed in only 11-15 business days (our systematic approach minimizes the pre-work)
  • Accurate evidence-based recommendations accelerate and improve brand team decision-making and actions

Learn More


Learn more about creating detail and visual aids that will maximize prescribing

To find out more, call a TargetRx representative at 1-877-U-KnowHow or fill out this form and we will reply within two business days.

We offer the following additional solutions to track the in-field usage and performance of messages, marketing materials, and sales tactics, as well as more effectively segment and target physicians.

FieldPerformanceAdvantage
Winning Sales & Marketing Execution in the Field

TargetAdvantage
Superior Physician Segmentation & Targeting