Detail & Visual Aid Optimization
DETAIL & VISUAL AID OPTIMIZATION

Develop Communication Aids That Bring Your Messages To Life To Maximize Prescribing.

Effective detail and visual aids help bring messages to life to communicate your brand's unique benefits and motivate physicians to prescribe. Getting them right requires more than just data on physicians' opinions and their stated intent to prescribe. You need enlightening insight into how your communication aid will work to effectively position your brand and drive prescribing. That is why we offer MessageAdvantageSM Detail & Visual Aid Optimization. So you can Know How.

Uncovers How Your Communication Aid Can Best Influence Prescribing

Our validated models translate stated physician attitudes into clear insight about how your communication aid and each of its elements (visuals, messages, scripts) will affect actual prescribing behavior. These models are built from our AdvantageBuilderSM normative database, which has systematically captured physician attitudes on hundreds of detail & visual aids and evaluated their subsequent "in-field" performance. Our models leverage our data and insight from nearly a decade of tracking communication aid usage in over 600,000 physician/rep interactions across dozens of therapeutic categories.

Benefits


Helps you create and improve visual aids that will maximize prescribing
  • Accurate prediction of communication aid impact on prescribing
  • Recommendations focused only on what will drive prescribing
  • Prioritization of spreads for representatives to show in short details
Robust and accurate insight that can accelerate your time lines, not slow them
  • Results and recommendations in only 11-15 business days (enabled by our systematic approach)
  • Evidence-based insights tied directly to prescribing enables faster brand team decision-making
Comprehensive approach provides a complete picture of performance
  • Best of both worlds: predictive quantitative rigor with rich qualitative verbatims
  • Comparison of your brand's campaign to well-established category and specialty level norms
  • Detail Aids
  • eDetails
  • Spreads
  • Creative Concepts
  • Sales Scripts
  • Optimal Strategy to Maximize Multiple Brands in Same Market
  • War Games vs. Competitors

Learn More


Learn more about our solutions for selecting the optimal portfolio of message

To find out more, call a TargetRx representative at 1-877-U-KnowHow or fill out this form and we will reply within two business days.

We offer the following additional solutions to track the in-field usage and performance of messages, marketing materials, and sales tactics, as well as more effectively segment and target physicians.

FieldPerformanceAdvantage
Winning Sales & Marketing Execution in the Field

TargetAdvantage
Superior Physician Segmentation & Targeting