CONCEPT TESTING
Ensure that your concept brings brand positioning and messages to life to drive physician prescribing.
How can you use TargetRx Concept Testing?
Ensure Strategic Alignment- Ensure your concept reinforces your brands' desired positioning
- Identify which presentation integrates most effectively with your core messages
- Compare your concept to others previously tested utilizing TargetRx's normative database
Predict Creative Performance
- Quantitative rigor to understand the expected impact of your concept and message combination on prescribing
- Qualitatively identify the strengths and weaknesses of the top presentation
The TargetRx Approach: Determine the Optimal Concept using a Max-Diff Approach
- Survey respondents are shown a set of the possible presentations and are asked to indicate the best and worst presentations
- Respondents evaluate all possible pairs of presentations within the displayed set and choose the pair that reflects the maximum difference in preference or importance
- Since the responses involve choices of presentations rather than expressing strength of preference, no opportunity for scale use bias exists
Uncover The Image That is Best Aligned With Your Brand Messaging
- Enables brand teams to couple the top performing emotional presentations with their brand's core messages
- Provides the first glimpse into the potential each presentation has to influence physicians' attitudes, and ultimately Rx behavior
Learn More
Learn more about our solutions for
selecting the optimal portfolio of message
Learn more about creating
detail and visual aids that will maximize prescribing
We offer the following additional solutions to track the in-field usage and performance of messages, marketing materials, and sales tactics, as well as more effectively segment and target physicians.
FieldPerformanceAdvantage
Winning Sales & Marketing Execution in the Field
TargetAdvantage
Superior Physician Segmentation & Targeting