Press Releases

IMPACTRX ACQUIRES TARGETRX

Combined company to provide unparalleled insight into biopharma sales and marketing effectiveness

Mount Laurel, NJ - September 13, 2011 - ImpactRx, a Symphony Technology Group (STG) company and the pioneer in measuring the impact of promotion on physician prescribing behavior, announced today that it has acquired 100% of TargetRx, Inc., a leading provider of insight into the drivers of physician behavior for pharmaceutical companies, in order to combine the highly complementary capabilities of the two companies into a stronger solution offering for customers. The new company will be known as ImpactRx and new ImpactRx President and CEO, Gregory Ellis, will lead the combined company. Financial terms of the transaction were not disclosed.

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TargetRx and Skura Corporation Launch Integrated Pre-call Planning Software Tool for Pharmaceutical Sales Representatives

Pharma and Biotech Brand Teams Strengthen Physician Relationships through New SFX Sales Enablement Solution Powered by TargetAdvantage.

Horsham, PA and Oakville, ON - June 8, 2011 - TargetRx and Skura Corporation announced today the availability of a new integrated solution combining the physician-level targeting power of TargetAdvantage® with Skura's comprehensive SFX Sales Enablement Solution. The tool offers sales teams seamless and immediate access to critical TargetAdvantage data through the SFX Sales Enablement tool, enabling them to better understand prescribing behavior by focusing on an individual physician's needs and motivations. TargetRx and Skura are driven by a shared mission to improve sales and marketing effectiveness for pharmaceutical and biotech brand teams.

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Skura announces strategic partnership with TargetRx

Skura Corporation, the leading provider of sales enablement solutions is pleased to announce a strategic partnership agreement with TargetRx and its innovative TargetAdvantageSM solution.

Oakville, ON, May 2nd, 2011 - Skura Corporation, the leading provider of sales enablement solutions is pleased to announce a strategic partnership agreement with TargetRx and its innovative TargetAdvantageSM. solution. The mutual goal of this exciting partnership is to provide pharmaceutical and biotech companies access to valuable physician-level information, to significantly improve physician targeting efforts, and to improve overall sales and marketing effectiveness.

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TargetRx Launches TargetAdvantage: First Product to Reveal Prescribing Motivators at the Physician Level

Powered by KNOW-Y Software, New Tool Provides Sales and Marketing Teams with Enriched Physician Insight to Promote Better Treatment Decisions and Greater Customer Focus

Horsham, Pa. - August 16, 2010 - Pharmaceutical sales and marketing teams have long understood that every physician is different - and that each is driven by a unique set of priorities, values and approaches to the practice of medicine. However, the traditional tools available to help guide brand teams' marketing and selling strategies have been limited to backward-looking trend data or segmentation studies by therapeutic category - neither of which provides true insight into a particular physician's motivations. Now, for the first time, TargetAdvantageSM from TargetRx allows pharma and biotech firms to understand what drives physicians to prescribe, and most importantly, how best to focus on individual physician's needs to positively influence treatment decisions and encourage improved patient outcomes.

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About TargetRx

TargetRx provides pharmaceutical and biotech companies with unique insight into the true drivers of product choice and adoption for their brands, helping clients to confidently take the actions that will grow their businesses and help patients. Serving the majority of the top 30 pharmaceutical and biotech companies, TargetRx enables clients to significantly improve the launch of new products and indications, physician segmentation and targeting, creation of professional messaging and materials, and sales and marketing execution and effectiveness. All TargetRx solutions are powered by our AdvantageBuilder normative database and validated predictive models, created from capturing in-depth physician attitudes on the "four forces" of prescribing - product, payor, promotion and patient - on new launches, marketing campaigns and physician-rep interactions on over 500 pipeline and inline brands and modeling these attitudes against actual prescribing behavior. For more information, visit www.targetrx.com.

Media Contact:

Joe Ford
Phone: 215-444-8722
jford@targetrx.com