TargetRx to Host 2007 Sales Marketing Quality Analysis Web Conference

Company Executives to Review SMQ Analysis Approach and Methodology

WHO: Mike Luby, President and CEO, TargetRx
Patrick Howie, Vice President of New Product Development, TargetRx
 
WHAT: Released on March 7, 2007, the TargetRx 2007 Sales Marketing Quality (SMQ) Analysis assesses the performance of 16 U.S. pharmaceutical sales forces that call on primary care physicians and 18 that call on specialists. The report benchmarks each company on the extent to which each sales force moves physicians to prescribe its product for appropriate patients. The result of more than seven years of research and development, the TargetRx 2007 SMQ Analysis offers a paradigm by which companies can measure, monitor and manage the critical components that drive effective sales and marketing that can result in improved market performance.

In this upcoming web conference, TargetRx executives will give a presentation reviewing the 2007 SMQ Analysis approach and methodology, to be followed by a Q&A session.
 
WHEN: Tuesday, March 13th, 11:00 a.m. - 12:00 p.m.
 
WHERE: To participate in this web conference, please register at:
https://cossprereg.btci.com/prereg/key.process?key=P3RYNRMKB

About TargetRx

TargetRx provides pharmaceutical and biotech companies with unique insight into the true drivers of product choice and adoption for their brands, helping clients to confidently take the actions that will grow their businesses and help patients. Serving the majority of the top 30 pharmaceutical and biotech companies, TargetRx enables clients to significantly improve the launch of new products and indications, physician segmentation and targeting, creation of professional messaging and materials, and sales and marketing execution and effectiveness. All TargetRx solutions are powered by our AdvantageBuilderSM normative database and validated predictive models, created from capturing in-depth physician attitudes on the "four forces" of prescribing - product, payor, promotion and patient - on new launches, marketing campaigns and physician-rep interactions on over 500 pipeline and inline brands and modeling these attitudes against actual prescribing behavior. For more information, visit www.targetrx.com.

Media Contact:

Joe Ford
Phone: 215-444-8722
jford@targetrx.com