TargetRx Honored as Finalist for Enterprise Awards Life Sciences Growth Company of the Year
Pharmaceutical Marketing Information Company Selected by Eastern Technology Council for Thriving Life Sciences Business and Contributions
Horsham, PA - October 25, 2005 - TargetRx, a pharmaceutical marketing information company that delivers actionable insights to improve brand performance, today announced it has been selected as one of three finalists for the Eastern Technology Council's Enterprise Award in the Life Sciences Growth Company of the Year category.
The 13th Annual Enterprise Awards, presented by the Eastern Technology Council, honors the Greater Philadelphia region's life sciences and technology companies and their leaders for business performance excellence. TargetRx was selected as a finalist for achieving company milestones through product innovation and strategic management decisions which ultimately led to significant revenue growth and client expansion.
Over the past six years, TargetRx has developed the industry's most robust large-sample normative database that includes 150 million physician insights across 150 physician specialties and 30 therapeutic areas. Leveraging this data, TargetRx provides pharmaceutical companies with actionable information regarding sales and marketing initiatives to increase brand performance. TargetRx currently works with the majority of the top 30 pharmaceutical companies in the United States.
"We founded TargetRx to address a critical gap in the marketplace: predictive, actionable information that can be utilized to increase a brand's performance. This initial vision has been the key driver of our success, as our customers continually realize the power of our products and implement sales and marketing strategies based on our predictive insights," said Mike Luby, CEO of TargetRx. "We're honored to be recognized by the Enterprise Awards for our leadership and remain committed to many more years of innovation."
The winner of the Growth Company of the Year will be honored at the 13th Annual Enterprise Awards Black Tie Gala on November 1, 2005 at The Kimmel Center in Philadelphia, Pennsylvania.
About the Eastern Technology Council
The Technology Council helps its member companies make contact with each
other. Through participation in Council events, our members have the
opportunity to develop solid, profitable relationships with each other and
with area leaders. The Technology Council serves leaders of
technology-oriented companies by providing valuable contacts, capital, and
information with a broad variety of events, publications, and innovative
services. For further information, visit www.techcouncil.org.
About TargetRx
TargetRx provides pharmaceutical and biotech companies with unique insight into the true drivers of product choice and adoption for their brands, helping clients to confidently take the actions that will grow their businesses and help patients. Serving the majority of the top 30 pharmaceutical and biotech companies, TargetRx enables clients to significantly improve the launch of new products and indications, physician segmentation and targeting, creation of professional messaging and materials, and sales and marketing execution and effectiveness. All TargetRx solutions are powered by our AdvantageBuilderSM normative database and validated predictive models, created from capturing in-depth physician attitudes on the "four forces" of prescribing - product, payor, promotion and patient - on new launches, marketing campaigns and physician-rep interactions on over 500 pipeline and inline brands and modeling these attitudes against actual prescribing behavior. For more information, visit www.targetrx.com.
Media Contact:
Joe FordPhone: 215-444-8722
jford@targetrx.com