About Us

Founded in 1999, TargetRx provides pharmaceutical and biotech companies with unique insight into the true drivers of product choice and adoption for their brands, so that they can confidently take the actions that will grow their businesses and help patients. We offer a suite of solutions that extends from the pipeline through patent expiry.

Our Difference

TargetRx focuses on providing the critical insights that you need to know, not more data. We leverage our AdvantageBuilderSM normative database and predictive models when surveying healthcare professionals to translate their attitudes and market factors into their most likely prescribing behavior and the true drivers of product choice. We apply our database and models to pipeline products, physician targeting and segmentation, professional campaign development, in-field sales promotion, and more.

Our approach is in stark contrast to other companies who focus on reporting volumes of data on what healthcare professionals say on a survey or what they prescribed in the past. While this data is "nice to know," what healthcare professionals state on a market research survey often doesn't reflect what they will actually do in the 'exam room.' By leveraging our database and predictive models, TargetRx can bridge this gap for you, arming you with leading indicators of future behavior and actionable insights that uncover a) how your brand initiatives will actually perform (launches, new campaigns, personal promotion, and more) and b) the true drivers of prescribing for your brand.

TargetRx Solutions Powered by our Proprietary AdvantageBuilder Platform

All of our solutions are powered by our AdvantageBuilder database and validated predictive models. AdvantageBuilder has been created from systematically capturing in-depth physician attitudes and related prescribing on new launches, marketing campaigns and physician-rep interactions for over 500 pipeline and inline brands. From this, we have built sophisticated predictive models that accurately translate healthcare professional attitudes and market forces into their resulting prescribing behaviors. The end result is that we can take what a healthcare professional "says" on a survey, and translate that into what they will most likely do and why.

Solutions Suite from Pipeline to Patent Expiry

We offer a suite of solutions that helps clients with business-critical product management, marketing, and sales decisions.

LaunchAdvantage
Accurate Forecasting and Positioning for New Drugs and Indications
TargetAdvantage
Superior Physician Segmentation and Targeting
MessageAdvantage
Optimal Personal and Non-Personal Professional Campaign Development
FieldPerformanceAdvantage
Winning Sales and Marketing Execution in the Field
Custom Solutions
Solutions Tailored to Meet your Needs


Extensive Experience

We have served a majority of the top 30 pharmaceutical and biotech companies and many others. We have experience in approximately 50 therapeutic categories and approximately 25 specialties. Our experience includes capturing attitudes and behavior on:

  • Over 600,000 physician-rep interactions
  • Hundreds of campaigns (messaging and visual aids)
  • Over 75 recent pre-launch products
Not only do we offer robust solutions today, but our systematic and integrated approach provides a continuous learning environment, offering clients continuous fresh and new insight into their markets, brands, and initiatives. Additionally, since all solutions are powered by our AdvantageBuilder platform, what we learn in one area provides insight into others. For example, by tracking additional physician-rep interactions, we learn more about what makes individual messages and materials effective, enabling us to provide greater insights for both sales force execution and the development of messages and promotional campaigns.

Learn more

Led by a seasoned management team
Backed by leading healthcare venture capital companies
Suite of solutions
Contact TargetRx to learn more about how we can help you