TargetRx provides clear insight into the true drivers of prescribing

TargetRx provides pharmaceutical and biotech companies with unique insight into the true drivers of prescribing, so you can confidently take the actions that will drive your business and help patients. Our suite of solutions extends from brands in the pipeline through patent expiry.

Industry-leading models that accurately translate attitudes to behavior

Using our patented approach, only TargetRx has systematically captured in-depth healthcare professional attitudes on all primary influencers of prescribing, and modeled these attitudes with actual behavior on over 500 pipeline and inline brands, representing over 50 therapeutic categories, over more than nine years. The result is that we uncover a) how your brand initiatives will actually perform (launches, new campaigns, personal promotion, and more) and b) the true drivers of prescribing for your brand.

Suite of solutions from pipeline to patent expiry
All solutions are powered by our unique database and platform and are tailored to your business needs and process. Solutions are provided for:

• New Drug Launches: Forecast, Positioning, and Promotional Decisions
• Campaign Development: Optimizing Marketing Messages and Materials
• Sales and Marketing Execution: Measurement and Optimization of Execution
• Custom Solutions: leveraging the power of our database and models

Serving most of the top 30 pharmaceutical companies, we help improve the launch of new brands/indications, messaging and marketing materials, personal promotion and more.

Pharmaceutical and Biotech Companies Please fill out this form for more information on TargetRx Offerings and you will be contacted within 2 business days. First Name: Last Name: Company: E-mail: Phone: Please describe your function in the pharmaceutical industry: Market Research Marketing Sales Senior Management Other Questions / Comments: Submit

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