TargetRx. Know how.
Welcome to TargetRx. Since 1999, we have systematically surveyed primary care and specialty care physicians in approximately 50 therapeutic categories to better understand physician attitudes, perceptions, needs, and motivations as they relate to patient care and prescribing. We are proud to count more than 75,000 physicians as our research partners in collecting this useful information on over 500 inline and pipeline brands. We endeavor always to get beyond the accumulated "data" to reveal true "insight." Our research collaborations help pharmaceutical and biotech companies better support and interact with physicians to effectively launch new products and indications, develop better field communication call plans, create relevant professional messaging and materials, and execute more effective sales and marketing campaigns in the field. Thank you for allowing us to help you Know how!
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Recent News
2010 PBIRG Research Poster Award
May 19, 2010, Naples, FL
TargetRx's poster titled "The Impact of Promotion on the Development and Stabilization of Pharmaceutical Product Perceptions" was awarded a Second Place in the Best Research Poster Category at the PBRIG 2010 Annual Meeting. The PBIRG Conference was held on May 15-19 in Naples, Fl.